Saving the Publishing Industry Using Technology Case Study

Saving the Publishing Industry Using Technology - Case Study Example The case study also entails what the book publishers and newspaper industries have done, to ensure that there is no phasing out of their products due to internet use. Many opinions are in this case study which leads to change in their business models (Hendricks, 2011). The measures that the industries have taken to gain from the internet and e-books are in consideration, in the case, and the role that technology plays in ensuring that the newspaper and book publishing industries do not fail due to the internet are in the case study. Considering product design and sales following the value chain model, there is consideration of the internet which helps in the reduction of over 60 percent of new staff and another 60 percent of the newspaper on sale. There has been a decline in readership; this also applies to the number of advertisements. This is because there are alternative online sources including Yahoo, social blogs, and Google. This is according to the research by Martin & Tian (2 010). Considering the research and development aspect, the internet through online newspapers and books is a disruptive technology that has led to the destruction of traditional models of business that involve physical distribution and physical products. The book publishing industries and newspaper are changing their business models by sharing revenue with the partners of the internet including Yahoo and Google, so as to ensure that they generate some revenue as a result of their content is on the internet. There is fee charge for newspaper content delivered to news reading devices including e-readers, Smartphone, tablets, and IPads enabling online newspapers to read at any place according to Brown (2002). The book and newspaper industries are charging fees for news and opinion which are premium. Placing advertisements on online newspaper has been on the rage so as to increase the revenue from advertising.

Entrepreneurship Term Paper Example | Topics and Well Written Essays - 1500 words

Entrepreneurship - Term Paper Example Entrepreneurship The paper provides a deeper insight into the different perspectives associated with the concept of entrepreneurship in different types of startups, contexts and roles with the aim of evaluating my personal skills and competencies in this direction. Different types of entrepreneurial ventures require different skills and level of competencies. The size of enterprise depends on the ability of the entrepreneur to accumulate the desired investment to develop and support resource allocation for operations. Thus entrepreneurship refers to an enterprise that exploits existing opportunities through the optimized usage of available resources for the purpose of profit making. While profit making and revenue generation may be the primary objectives of entrepreneurial activities the fact that these enterprises cannot be assumed without risks is a ground reality. Entrepreneurship in the current business environment presents multiple challenges in the form of global markets, intense competition, technology advances, and competency management that shape the competitive advantage of firms. The contribution of entrepreneurs to economic growth and development cannot be ignored, however, a key dimension to this perspective is the ability of the entrepreneur to lead the enterprise and overcome environmental challenges that shape the industry trends. This involves the ability to identify opportunities, the skill to harness resources and the competency to mitigate risks inherent in business ventures. Leadership and managerial capability feature a high priority among potential entrepreneurs (Scheiner). The paper provides a deeper insight into the different perspectives associated with the concept of entrepreneurship in different types of startups, contexts and roles with the aim of evaluating my personal skills and competencies in this direction. Types of startup and its demand on entrepreneurship Different types of entrepreneurial ventures require different skills and level of competencies. The size of enterprise depends on the ability of the entrepreneur to accumulate the d esired investment to develop and support resource allocation for operations. There are several factors that need to be considered before starting a micro enterprise. The first and foremost requirement is an in-depth understanding and knowledge of the business context and the various aspects that drive the market trends and consumer behavior in the particular segment (Henry). This involves a good knowledge of basic business management practices and knowledge in the areas of accounting, marketing, inventory, costing and pricing. One of the primary constraints facing any startup venture is the lack of adequate financial resources that limits the scope of undertaking an in-depth market assessment and research required for promoting business enterprises. Capital funding from financial institutions expose a certain degree of risk that can discourage many individuals from taking entrepreneurial initiatives (Scheiner). Among other constraints facing the micro and small enterprise developmen t initiatives is lack of adequate knowledge and information related to industry trends, market behavior and consumer preference. Resource shortages in terms of lack of necessary equipments can also impact the ability of entrepreneurs to undertake risks. Medium and large enterprise start-ups are capital intensive and cannot be undertaken on individual basis. A strategic alliance or partnership where stakeholders have a mutual interest in promoting business goals is an important aspect related to this kind of entrepreneurship. In such cases, the entrepreneurs seek venture capital and external sources of funding to promote